Why do manufacturers of software and hardware continue to develop technologies riddled with vulnerabilities and how can we reverse this plague on modern society? This is perhaps one of the most important questions facing the world in an age where competition between nations is the single biggest national security priority, and data is at the core of most national security and major crimes against corporations. As robotics, artificial intelligence, and internet connected devices proliferate, the impact of irresponsibly developed technology will grow and increasingly have physical outcomes, further exacerbating this already existential threat. The world requires a cultural transformation where decision makers influencing technology development prioritize security, policy makers develop incentives to drive responsible behaviors, and consumers change buying practices to hold companies accountable. During this keynote, Parham Eftekhari will share his views on how “The Fight for Our Cyber Soul” is playing out at the legislative, federal agencies, and commercial sectors, offer scenarios of what action and inaction looks like, and will offer attendees ideas on how they can get involved in making a difference.