With the nearly daily drum beat of layoffs effecting the technology sector and even Infosec jobs, is it time to invest some time and energy into building or possibly re-building your personal information security brand? We may not pay close attention, but each of us create our own unique brand that can influence how we are perceived in our current organization and by future employers. The presenters will discuss why It is critical that we as professionals carefully and deliberately create our personal brand and provide examples of how to build your brand.

Learning Objectives:

• Understand how to recognize and evaluate your Infosec brand
• Create a goal for your direction within Infosec and look at how your brand can get you there
• Make tangible steps towards these goals. These steps can include but should not be limited to: writing articles or blogs, gaining new certifications, taking on new roles, etc