Every company should assume that they will experience a cyber incident in the next five years. For many organizations, cyber incidents are already their number one business risk. Because of this, knowing how to effectively manage a cyber crisis is no longer optional—it’s a critical competency that every organization must develop.

But what happens when things go horribly wrong? In this talk, we’ll take a look behind the scenes of some of the most infamous cyber incidents, with a deep dive into the Uber case and its controversial attempt to conceal a data breach.

Through real-world examples and candid analysis, we’ll explore the critical mistakes organizations have made during high-stakes crisis situations—spanning Business, IT, Legal, PR, HR, Insurance, and more. You’ll gain insights into how seemingly small errors can spiral into devastating consequences and, most importantly, how to avoid them in your organization.

This session is essential for anyone looking to build a resilient approach to cybersecurity crisis management, ensuring that when the unexpected happens, you’re ready to respond the right way.