Post Holdings had multiple brands, limited security staff, and manual brand-protection workflows that could take 15 to 20 hours per takedown. This session, co-presented by VP, CISO, and Privacy Officer Larry Woods, shows how a CISO-led shift to predictive defense and automation centralized brand protection across a federated enterprise without adding headcount. Attendees will see the governance decisions, operating-model changes, and practical metrics that turned brand abuse into a shared defensive capability.